In the heart of Morocco’s High Atlas Mountains lies the Ait Bougumez Valley, a serene haven often referred to as the ‘Happy Valley’. This picturesque region, with its verdant fields, traditional mud-brick homes, and towering mountain peaks, has emerged as a model for sustainable tourism. This article delves into how Ait Bougumez has managed to harmonize the influx of tourists with the preservation of its natural beauty and cultural heritage, thereby benefiting its local communities.

In the heart of Morocco’s High Atlas Mountains lies the Ait Bougumez Valley, a serene haven often referred to as the ‘Happy Valley’. This picturesque region, with its verdant fields, traditional mud-brick homes, and towering mountain peaks, has emerged as a model for sustainable tourism. This article delves into how Ait Bougumez has managed to harmonize the influx of tourists with the preservation of its natural beauty and cultural heritage, thereby benefiting its local communities.